Initially I created this website as a way to market myself in finding the right career opportunities. Then I learned that professional development is not about adding bullet points to your resume, it's actually a great tool to distinguish yourself and bring your best to the table. So, as I try to keep up and move up I'm documenting ideas worth sharing and stay connected with like minded professionals.
I am a Strategic Public Relations scholar, with over five years combined experience in Business Development arenas:
- Communications: Newsletters, Sponsorship Ask Letters, Event Collateral, Press Releases, Grants;
- Inside Sales: lead generation, proposals management, developing strategic-channel relationships;
- Event Marketing: sponsorship packages, event management;
- Social Engagement Branding.
Find me on Twitter and LinkedIn.
ComPRehension
Thu, 23 Feb 2012 14:50:17 +0000
MarciaDiStaso on Feb 23, 2012 07:50AM
Should Public Relations Professionals be Allowed to Edit Wikipedia Articles?
To explore current public relations/communications practices with Wikipedia, I?m conducting a survey sponsored by the Arthur W. Page Center. My goal is to explore current engagement with Wikipedia and identify what changes are necessary.
drockland on Feb 15, 2012 02:26PM
Advertising Value Equivalency (AVE): What PR Practitioners Need to Know
"This Advertising Value Equivalency (AVE) thing won?t go away," she replied. "A client is insisting we use them and multiply the results by 2.5, which she says is the 'standard' industry multiplier. I explained that AVEs are not the value of public relations. But the client doesn?t want to change what they?ve been doing for a long time."
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